In this post I review Eyal's Hook Model, a concept prominent in product circles, and dive into the ways of turning users into habitual product consumers. I highlight the book's real-world applicability and ethical considerations, likening the principles to timeless concepts.

This blog post recounts the voyage of Tagmate, navigating the uncharted waters of social networking within universities. The tale unfolds, portraying the evolution of an idea, steering through user-centric strategies, iterative design, and unwavering resilience in face of challenges, subtly revealing the fabric of the start-up ecosystem.